VISIT SEA WORLD IN SAN DIEGO'S MISSION BAY. CARVED FROM THE MARSHLANDS OF THE SAN DIEGO RIVER ESTUARY IN THE 1950S, MISSION BAY IS ONE OF THE NATION'S LARGEST MAN-MADE CITY PARK PROJECTS-- COVERING NINE SQUARE MILES OF SHELTERED ON-THE-BAY BEACHES, GRASSY PARKS, BICYCLE AND IN-LINE SKATING PATHS, MARINAS, HOTELS AND--OF COURSE--SEA WORLD. HOW TO GET THERE SEA WORLD IS LOCATED WEST OF INTERSTATE 5 ON SEA WORLD DRIVE. ENTRY FEES ADMISSION IS $34.95 FOR ADULTS, $26.95 FOR CHILDREN 3 TO 11 AND FREE FOR CHILDREN UNDER 3. PARKING IS $5 FOR CARS, $7 FOR MOTOR HOMES AND $2 FOR MOTORCYCLES.

RESERVATIONS FOR DINE WITH SHAMU ARE SUGGESTED, AND SEATING IS LIMITED. SEA WORLD THIS YEAR PAID THE CITY $5.2 MILLION IN RENT. ANHEUSER-BUSCH OWNS SEA WORLD. "I CAN'T, FRANKLY, BELIEVE THAT AN OUTFIT AS BIG AS ANHEUSER-BUSCH AND SEA WORLD DON'T HAVE AT LEAST CONCEPTUAL PLANS FOR WHAT'S COMING UP," COUNCILWOMAN VALERIE STALLINGS TOLD DAVIS, "YOU MUST. I JUST CAN'T BELIEVE YOU DON'T." THE VALUE OF THE LAND SEA WORLD LEASES IS $52.5 MILLION. ACCORDING TO CITY ESTIMATES, SEA WORLD BRINGS IN ABOUT $920 MILLION ANNUALLY TO SAN DIEGO'S ECONOMY -- A FIGURE THAT THE CITY EXPECTS TO RISE TO $1.35 BILLION BY 2005 WITH THE EXPANSION. OUT-OF-TOWN VISITORS OFTEN DON'T SEE MUCH MORE OF MISSION BAY THAN SHAMU DOING BELLY FLOPS, BUT THE LOCALS KNOW BETTER.

ENVIRONMENTAL PROTECTION AND EDUCATION A CAPTURED GRAY WHALE NAMED GIGI TRAVELED THE SAME ROAD AND WATERS AS J.J. 26 YEARS AGO THIS MONTH. NOBODY KNOWS WHETHER GIGI IS STILL ALIVE, BUT NOBODY HAS PROOF THAT SHE ISN'T. THE BIG DIFFERENCE BETWEEN THE TWO CALIFORNIA GRAY WHALES IS IN THE WAY THEY CAME TO LIVE AT SEA WORLD IN MISSION BAY. J.J. WAS RESCUED LAST YEAR AFTER SHE CAME ASHORE NEAR VENICE BEACH. THE NEWBORN WAS TRUCKED TO SEA WORLD AND NURSED BACK TO HEALTH. GIGI, ON THE OTHER HAND, WAS SWIPED FROM HER MOTHER IN 1971 BY SEA WORLD SCIENTISTS, IN THE DAYS WHEN THE MARINE PARK WAS OWNED AND OPERATED BY FOUR FORMER UCLA FRATERNITY BROTHERS. SCIENTISTS SPOTTED MOM AND CALF SWIMMING IN SCAMMON'S LAGOON IN BAJA CALIFORNIA. ALTHOUGH GIGI WAS NEVER A SHOW ANIMAL, SHE ATTRACTED CROWDS OF RESEARCHERS EAGER TO FIND OUT ALL THEY COULD ABOUT THE GRAY WHALE. IT WAS ONLY AFTER GIGI GREW TOO BIG TO HOUSE AND TOO EXPENSIVE TO FEED THAT IT WAS DECIDED TO RETURN HER TO THE SEA. THE UPCOMING RELEASE WILL BE MUCH DIFFERENT FROM GIGI'S ON MARCH 13, 1972. IT WAS PLANNED AND EXECUTED IN SECRECY, AND PEOPLE LEARNED ABOUT GIGI'S TRIP TO FREEDOM ONLY AFTER THE JOB WAS DONE. "THE CAMERA CREW FILMING THE RELEASE FOR A DOCUMENTARY KEPT TELLING ME TO CRY SO THE FILM WOULD HAVE EMOTION," BAILEY SAID DURING A TELEPHONE INTERVIEW THIS WEEK FROM HER RANCHO PENASQUITOS HOME. "BUT I COULDN'T, I DIDN'T FEEL SAD. NOT UNTIL SHE WAS GONE."

CERTAIN WORDS AND PHRASES HAVE NEGATIVE CONNOTATIONS. AT SEA WORLD, WE CALL THESE "BUZZWORDS." AVOID BUZZWORDS AND USE MORE POSITIVE WORDS--YOU'LL GIVE GUESTS A BETTER OVERALL IMPRESSION.

BUZZWORD SICK HURT CAPTURED CAGE TANK CAPTIVITY TRICKS SEX WILD

ALTERNATIVE ILL INJURED ACQUIRED ENCLOSURE AQUARIUM CONTROLLED ENVIRONMENT NATURAL BEHAVIOR COURTSHIP BEHAVIOR BEHAVIOR

OTHER WORDS TO AVOID

DEAD, DIE KILL PLAY,TALK, ENJOY EVOLVE

IF PEOPLE ASK YOU ABOUT A PARTICULAR ANIMAL THAT YOU KNOW HAS PASSED AWAY, PLEASE SAY "I DON'T KNOW." THIS WORD SOUNDS VERY NEGATIVE. SAY "EAT" OR "PREY UPON." ANTHROPOMORPHIC, THEY GIVE HUMAN TRAITS TO ANIMALS BECAUSE EVOLUTION IS A CONTROVERSIAL THEORY, USE THE WORD "ADAPT."

FLYING HIGH SEA WORLD OPENED IN 1964 AND HAS OPERATED UNDER A 30-FOOT HEIGHT LIMIT SINCE CITY VOTERS ENACTED COASTAL ZONE BUILDING RESTRICTIONS, AFFECTING ONLY PRIVATE PROPERTY, EIGHT YEARS LATER. SOME ORIGINAL STRUCTURES, INCLUDING THE SKY TOWER AND SKY RIDE, COULD NOT HAVE BEEN BUILT UNDER THE 1972 ORDINANCE. THE HEIGHT VARIANCE BEING SOUGHT BY SEA WORLD OFFICIALS WOULD ALLOW IT TO BUILD NEW STRUCTURES UP TO 160 FEET. DAVIS SAID SEA WORLD NEEDS TO EXPAND UPWARD TO REMAIN COMPETITIVE IN THE THEME PARK INDUSTRY. "SEA WORLD HAS BEEN A PART OF THIS COMMUNITY HERE FOR 34 YEARS AND, QUITE FRANKLY, WE'RE STARTING TO RUN OUT OF THINGS TO BUILD THAT ARE 30 FEET OR LESS," DAVIS SAID. BECAUSE OF THE 30-FOOT LIMIT, DAVIS SAID, THE PARK WAS UNABLE TO PUT A ROOF ON ITS NEW WILD ARCTIC EXHIBIT AND HAD TO INSTALL LIGHT STANDARDS BETWEEN BLEACHER SEATS IN THE NEW SHAMU STADIUM. SHAMU NEARLY VIOLATES THE HEIGHT LIMIT BY LEAPING 25 FEET INTO THE AIR. AT NO POINT WAS THERE PUBLIC SUPPORT FOR RAISING THE HEIGHT LIMITS. SAN DIEGO JUST DOES NOT WANT TO BECOME ANOTHER MIAMI BEACH WITH ALL THE HIGH-RISES BLOCKING ACCESS TO THE BEACH AND THE BAY, EVEN VISUAL ACCESS.

YOU'LL FEEL RIGHT AT HOME THE PACIFIC FLYWAY IS LOOP IN THE SKY THAT MIGRATORY BIRDS TRAVEL FROM NORTH TO SOUTH AND BACK AGAIN EACH YEAR. SAN DIEGO AND THE SALTON SEA, ABOUT 150 MILES TO THE EAST, ARE MAJOR STOPS ALONG THE MIGRATION. "SAN DIEGANS ARE FORTUNATE TO LIVE IN AN AREA NATIONALLY KNOWN FOR ITS RICH WILDLIFE HABITAT, WITH MANY RARE AND ENDANGERED BIRDS," SAID CLAUDE EDWARDS, CO-FOUNDER OF THE EVENT AND VICE PRESIDENT OF THE SAN DIEGO AUDUBON SOCIETY. DUBOIS IS SEA WORLD'S SUPERVISOR OF BIRDS. SHE'S IN CHARGE OF THE PENGUIN ENCOUNTER, ONE OF THE PARK'S PREMIER ATTRACTIONS. DUBOIS AND HER STAFF OF 14 FEED THE BIRDS DAILY, CLEAN THE ENCLOSURE, KEEP A SHARP EYE AND DETAILED RECORDS ON THEIR HEALTH AND BEHAVIOR, AND EVEN HELP WITH REARING THE CHICKS DURING BREEDING SEASON. THE BIRDS, DUBOIS SAYS, SPEND ABOUT 75 PERCENT OF THEIR TIME IN THE WATER. SEA WORLD'S VERSION OF THE ANTARCTIC -- 5,000 SQUARE FEET OF ICE AND SNOW, 148,000 GALLONS OF WATER, AND 350 PENGUINS IS KEPT AT A BONE-CHILLING 22 TO 25 DEGREES YEAR-ROUND. THE AVERAGE YEAR ROUND TEMPERATURE IN SAN DIEGO IS 72 DEGREES. ADDED TO THE ENDANGERED SPECIES LIST IN THE EARLY 1970'S, THE LEAST TERN IS ONE OF THE FIRST BIRDS SO DESIGNATED. THE BIRDS REQUIRE QUIET BEACHES FOR NESTING SITES AND THE INCREASED USE OF SUCH AREAS FOR RECREATION HAS BEEN RESPONSIBLE FOR THE DECLINE OF THE LEAST TERN IN CALIFORNIA. OTHER CAUSES OF THE DEMISE OF THE TERN INCLUDE LOSS OF AVAILABLE MARINE FISHERIES FOR FOOD AND PREDATION ON THE YOUNG BY AVIAN AND MAMMALIAN PREDATORS. "WE HAVE EMPEROR PENGUINS, KING PENGUINS, ADELIE PENGUINS, GENTOOS, MACARONIS, CHIN STRAPS, HUMBOLDT PENGUINS AND MAGELLANIC PENGUINS," DUBOIS EXPLAINS. THE HUMBOLDTS AND MAGELLANICS COME FROM MORE TEMPERATE CLIMES, AND TOLERATE SAN DIEGO'S WEATHER IN THEIR OWN OUTDOOR ENCLOSURES. DEVELOPMENT HAS ERODED THE BIRDS' NATURAL HABITATS AND LED TO THEIR BEING RECOGNIZED AS AN ENDANGERED SPECIES. ONLY ABOUT 550 CLAPPER RAILS EXIST IN SOUTHERN CALIFORNIA. FLOORS IN THE WORK AND FOOD PREPARATION AREAS OF PENQUIN ENCOUNTER ARE MOPPED THROUGHOUT THE DAY, BUT WET SPOTS REMAIN: "ARCHITECTS ALWAYS PLACE THE DRAINS AT THE HIGHEST POINT."

ANIMAL MAGNETISM THERE WAS S.D. ZOO'S DR. WERNER HEUSCHELE BEING HONORED ALONGSIDE JIM CARREY, FILM DIRECTOR OLIVER STONE, COMEDIAN JEFF FOXWORTHY AND ACTRESSES ALICIA SILVERSTONE AND BETTY WHITE. IT WAS THE ROAR FOUNDATION'S HOLLYWOOD GALA TO SUPPORT ENDANGERED ANIMALS. HEUSCHELE DIRECTS RESEARCH AT THE ZOO'S CENTER FOR REPRODUCTION OF ENDANGERED SPECIES. BOB HOPE TOLD A FEW JOKES TO SHAMU TUESDAY WHEN HE, ALONG WITH WIFE, DOLORES, PLAYED TOURISTS AT SEA WORLD. IT IS NOT KNOWN IF SHAMU FOUND THE JOKES TO BE FUNNY. WILL SEA WORLD'S STAFF BE ABLE TO SAVE THE SEA LION? TUNE IN TO FIND OUT AS THE "BAYWATCH AT SEA WORLD" EPISODE SHOT HERE LAST FALL AIRS SUNDAY AT NOON ON CHANNEL 13 AND AT 9 P.M. ON KUSI. SAN DIEGO'S SEA WORLD HAS A DOLPHIN INTERACTION PROGRAM THAT ALLOWS PEOPLE TO LEARN AND MINGLE WITH THE SEA CREATURES, BUT AN IN-POOL WEDDING WAS A FIRST FOR THE MARINE PARK. LEONE BOUGHT ALL 10 PLACES IN YESTERDAY MORNING'S INTERACTION CLASS. WHEN TALK OF MARRIAGE TURNED TO SETTING A PLACE AND DATE, LEONE ASKED HER TO TELL HIM HER DREAM. THAT DREAM SENT HIM ON A NATIONWIDE SEARCH FOR A MARINE PARK THAT WOULD LET THEM TAKE THE PLUNGE SURROUNDED BY DOLPHINS. GOOD FORTUNE WASN'T EXACTLY IN THE CARDS FOR VANNA WHITE'S "WHEEL OF FORTUNE" PHOTO SHOOT HERE THIS WEEK. VANNA PASSED UP WEARING PROTECTIVE LEGGINGS WHEN SHE POSED WITH SHOW PRIZES IN SEA WORLD'S PENGUIN ENCOUNTER. SURE ENOUGH, ONE OF HER GLAMOROUS GAMS WAS NIPPED BY A PENGUIN.

ADVENTURE AND THRILLS JUST HOURS AFTER IT REOPENED, SAN DIEGO'S BIGGEST ELEVATOR -- SEA WORLD'S ROTATING SKY TOWER -- SHUT DOWN YESTERDAY 20 FEET FROM THE GROUND. THE 320-FOOT-HIGH TOWER HAD BEEN SHUT DOWN SINCE MARCH 9, AFTER MECHANICAL PROBLEMS STOPPED THE ELEVATOR TWICE IN ONE WEEK. AFTER A REPAIR BILL IN THE SIX-FIGURE RANGE, THE TOWER REOPENED YESTERDAY AT 11 A.M -- ONLY TO BE SHUT DOWN ABOUT FIVE HOURS LATER. LUDWIG SAID NEW TECHNOLOGY, INCLUDING A BANK OF COMPUTERS, WAS ADDED. THE "TECHNOLOGY THAT WASN'T AVAILABLE WHEN THE TOWER WAS BUILT IN 1969," HE NOTED. ON MARCH 3, ABOUT 30 PASSENGERS WERE STRANDED FOR 3 1/2 HOURS 180 FEET ABOVE THE GROUND. SIX DAYS LATER, 50 PASSENGERS ON THE RIDE WERE STRANDED FOR 30 MINUTES. SINCE IT OPENED IN 1969, THE TOWER ELEVATOR HAS OPERATED MORE THAN 100,000 HOURS AND HAS TREATED AN ESTIMATED 2 MILLION PEOPLE TO A SLOW-MOTION PIROUETTE THAT SHOWCASES SAN DIEGO AND THE COASTLINE. VISITORS WHO DARE TO LOOK STRAIGHT DOWN CAN SEE DOLPHINS, WHALES AND OTHER CREATURES SWIMMING IN POOLS.

THE SEA WORLD SUCCESS STORY SEA WORLD OPENED ON 18 ACRES IN MARCH 1964. STARTED BY FOUR UNIVERSITY OF CALIFORNIA LOS ANGELES FRATERNITY BROTHERS, SEA WORLD WAS NOT EXPECTED TO LAST. THE HEADLINER ATTRACTION WAS A DOLPHIN POOL WITH FEMALE "SEA MAIDS" COMMUNING ALONGSIDE. A FILTRATION PROBLEM MADE FOR A MURKY SHOW AND CONTRIBUTED TO THE DEATHS OF EIGHT PILOT WHALES. THE 22-ACRE PARK BECAME POPULAR IN 1965 WHEN IT WAS THE FIRST THEME PARK TO DISPLAY AN ORCA. THAT KILLER WHALE WAS THE FIRST IN A LONG LINE OF SHAMUS. THE PARK WAS SOLD FOR $50 MILLION TO THE PUBLISHING COMPANY HARCOURT BRACE JOVANOVICH IN 1976. IN 1987, THE PARK WAS PLAGUED WITH A SERIES OF INJURY ACCIDENTS INVOLVING TRAINERS AND ORCAS, AND IT FACED CRITICISM FROM ANIMAL PROTECTION GROUPS OVER PLANS TO TAKE ORCAS FROM THE WILD. HARCOURT BRACE JOVANOVICH SOLD THE PARK ALONG WITH FIVE OTHERS TO ANHEUSER-BUSCH FOR $1.1 BILLION IN 1989. BECAUSE OF SAN DIEGO'S TEMPERATE CLIMATE AND IT'S LOCATION ON THE PACIFIC FLYWAY THERE REMAINS A POPULATION OF WILDLIFE IN A REGION WITH A HUMAN POPULATION OF THREE MILLION. SEA WORLD, LIKE THE SAN DIEGO WILD ANIMAL PARK, IS SOMETIMES TROUBLED BY NATIVE WILDLIFE. IN THE 1980'S A FORMER EMPLOYEE OF SEA WORLD RECOUNTED THE ROUND-UP AND DISPOSAL OF HUNDREDS BABY DUCKS AT THE PARK. THE BABY WATERFOWL RESULTED FROM THE MIXING OF NATIVE OR MIGRATING DUCKS WITH THE DOMESTIC FLOCKS KEPT BY SEA WORLD. "COLLECTION AND DISPOSAL OF THE MONGREL WILDLIFE CAUSED THE FORMER EMPLOYEE SEVERE EMOTIONAL DISTRESS," STATED THE LOCAL NEWS.

FUN AND GAMES ALL OF THESE PLANS, AND MORE, WERE MADE TO PROTECT THE LEAST TERN AS MUCH AS POSSIBLE FROM THE NOISE AND COMMOTION EXPECTED FROM ESPN'S MONTH-LONG OCCUPATION OF MISSION BAY PARK IN JUNE DURING THE PEAK OF THE BIRDS' BREEDING SEASON. JIM PEUGH, PAST PRESIDENT OF THE SAN DIEGO AUDUBON SOCIETY, SAYS HE IS ENCOURAGED BY THIS PROGRESS, BUT HE IS STILL NOT SATISFIED. PEUGH SAYS THESE MEASURES DON'T GO FAR ENOUGH. HE SAYS THERE HAS BEEN NO PROPER ENVIRONMENTAL ANALYSIS AND, THEREFORE, NO WAY FOR THE PUBLIC TO COMMENT ON WHAT HE CONTENDS IS AN EVER-CHANGING PLAN FROM ESPN. OTHER ENVIRONMENTAL GROUPS HAVE EXPRESSED THEIR CONCERNS TO PEUGH AS WELL. "THIS IS ONE OF THE MOST ENVIRONMENTALLY SENSITIVE AREAS IN ALL OF SAN DIEGO FOR THIS PARTICULAR TIME," PEUGH SAYS. " . . . IT JUST SEEMS YOU SHOULDN'T BE TINKERING WITH THAT." PEUGH AND OTHER ENVIRONMENTALISTS, MANY OF WHOM LIVE ELSEWHERE IN THE COUNTY, ARE PROTECTIVE OF MARINERS POINT BECAUSE IT IS ONE OF THE COUNTY'S MOST PRODUCTIVE LEAST TERN NESTING AREAS. CITY OFFICIALS DETERMINED NO FORMAL ENVIRONMENTAL REVIEW PROCESS WAS REQUIRED BECAUSE THE X GAMES ARE A TEMPORARY EVENT. ENVIRONMENTAL PROTECTION AND EDUCATION COMES FIRST IN AN INTERVIEW WITH FRONTLINE, A HUMANE SOCIETY EXPERT STATES, "THIS IS FIRST AND FOREMOST AN AMUSEMENT PROJECT. ITS FIRST JOB IS TO RETURN REVENUE TO THE PARENT COMPANY, ANHEUSER BUSCH. THE KILLER WHALES ESPECIALLY ARE THE CENTRAL SPECTACLE IN THIS AMUSEMENT PROJECT. THEY ARE ITS MICKEY MOUSE..." THE HUMANE SOCIETY OF THE UNITED STATES OPPOSES KEEPING WHALES AND DOLPHINS IN CAPTIVITY, FOR PUBLIC DISPLAY, AND FOR SHOWS. BREEDING SOON ANOTHER 15 MILLION RESIDENTS ARE EXPECTED TO CROWD ALONG THE COAST BY 2020, WHEELER SAID, CREATING A SERIOUS CHALLENGE TO MAINTAINING HABITATS SUCH AS COASTAL WETLANDS, WHICH ALREADY ARE 90 PERCENT DEPLETED. WHILE THE COAST IS FAMOUS FOR ITS BEAUTY, IT IS ALSO AN INCUBATOR THAT SPAWNS MORE THAN $17 BILLION ANNUALLY IN TOURISM AND OTHER ECONOMIC ACTIVITY, ACCORDING TO A LONG-AWAITED STATE PLAN RELEASED THIS WEEK AND CALLED "CALIFORNIA'S OCEAN RESOURCES: AN AGENDA FOR THE FUTURE."

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